Happy Wednesday guys!
Yes, you heard it right. Marie Claire Fashion India is now available in the Indian market and it’s all set to conquer the market. Marie Claire, the French global lifestyle brand stepped into the Indian market to add colour and glamour to the lives of Indian women with its inaugural Prêt Collection at Privee, Hotel Shangri-La, New Delhi on 22nd June,2016. Today through this post I am sharing all what happened in a star studded gala night.
Marie Claire has been a name since last 79 years across the globe through its monthly magazine for women. Based on the exceptional popularity, Marie Claire Fashion has become a leading lifestyle brand covering a wide range of products in the field of fashion and beauty. Marie Claire started as a fashion brand but quickly became a “lifestyle” name with the wide product range developed.
About Marie Claire
As a referent magazine in an interpretation of fashion & beauty all over the world, Marie Claire Fashion has become a synergic brand for 20/40-year-old women since 1937. The Marie Claire expanded and became a fully grown lifestyle brand in Japan in 1982. For 20 years, Japan has favoured territory of the Marie Claire licenses, where they blossomed to exceptional success.
From the 90’s onwards, other Asian territories, such a Korea, Singapore and Taiwan, have to experience considerable growth, just like in Europe. Since 2001, the presence of Marie Claire licenses has expanded all the way to China, Australia, the Middle East, and North America.
Today, Marie Claire Fashion is a reputed global brand with 10,000 points of sales across the globe.
The exclusive launch: Marie Claire Fashion India
The exclusive launch of Marie Claire Fashion India took place at Privee, Hotel Shangri-La, New Delhi where it showcased its debut collection for the women with ‘je ne sais quoi’. Apart from well-known socialites and faces of the fashion fraternity, the event was graced by former Miss India, Bollywood Actor Neha Dhupia and beauty tycoon, powerful women entrepreneur Shahnaz Hussain.
The collection showcased the vivacious ensemble exclusively created by Marie Claire Fashion India’s design team. The unique and desirable Marie Claire is designed for women around the world seeking a certain ‘je ne sais quoi’ that will style their life, all their life.
The Marie Claire India will start to operate with ‘Exclusive Brand Outlet’ and ‘Multi Brand Outlet’ from 2017 onwards. By 2020 plans include 20 exclusive stores and 200 multi-brand outlets for Marie Claire in India. But the good news is that their exclusive collection is available on MYNTRA so that you can try your hand on their fashionable French styles.
Marie Claire will cater to Prêt (ready to wear) women category initially which would include short shirts, tops, skirts, trousers, crop tops, tube tanks, tunic, jumpsuits and maxi dresses, etc. targeting women between the age group of 20 to 40 years.
The Marie Claire women are smart, stylish, fresh, has a subtle French Touch and a great appetite for life. Marie Claire has an accurate eye on what will make a woman look good. A pinch of freshness, a dash of colour, and a spoon-full of imagination is one single formula Marie Claire will use it to zing it up for the women of today.
Stephanie Ertzbischoff (Brand Licensing Director, Marie Claire) says India has a world of opportunities to offer to International brands, grabbing all the attention for good growth! As we progress in the market with baby steps, we see the business growing by leaps and bounds in time to come. Our retail presence would be well penetrated and significant in next five years. Besides the established retail through e-commerce, multi-brand outlets, and shop in shops, we should have significant exclusive brand outlets of Marie Claire in India, to boost our brand presence.
Our current partners, Epic Brands, are extremely capable and are experts in the apparel industry with multiple years of experience. They are seasoned in the trade, and have a very well defined vision for the business. The range looks amazing, and we are extremely excited to enter in the country and are thankful to Bradford license team for spotting right partner. This is the land that the world is eyeing currently, with immense growth and possibilities.
Amiteshwar Grover (Director, Epic Brands Pvt. Ltd) says
We are happy to tie up with Marie Claire Fashion as their exclusive licensing partner for marketing and distribution in India. By 2020, we see Marie Claire Fashion as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit.”
Here are some glimpse of the Marie Claire Fashion India launch
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