Home EVENTS Yuvraj Singh launches his sports lifestyle brand YWC on Jabong(Press Release)

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong(Press Release)

written by Shivali April 2, 2017
Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

 

 Heya guys,

I hope you all are doing good and have an amazing life out dere. If you guys already following me on any of my social media channels then you already know that I recently met handsome cricketer YUVRAJ SINGH at the launch of his brand YWC on jabong.com. YWC brands offers really cool athleisure trend for both males & females which is now available on jabong .com. The event was full of energy packed and I thoroughly enjoyed. The details of the event and more of brand you can read below.

New Delhi, March 24, 2017: In yet another fun filled afternoonfor fashion and sports enthusiasts, India’s leading fashion e-tailer, Jabong, hosted a launch eventwith the legendary Indian Cricket allrounderYuvraj Singh unveilinghis sports lifestyle brand YWC on the portal.YWC will be available on Jabong and will offer a variety of products for men and women such as t-shirts, joggers, trackpants, jackets &hoodies ranging from Rs. 600 to Rs. 1500.

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

 

Yuvraj Singh unveiled the YWC collection at the event along with Gunjan Soni, Head of Jabong and Rahul Taneja, Chief Business Officer, Jabong.  YWC is Yuvraj’s own label and is an offset of his foundation ‘YouWeCan’ – an NGO dedicated towards working for cancer-related causes, funding education for cancer surviving kids and much more.

Speaking at the event, Yuvraj Singh, owner of You We Can Ventures said,”YWC is built around the ethos –Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. Jabong has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties. I am sure YWC will continue to reach a wider sect through its association with Jabong.”

 

Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabongsaid,“Yuvraj has won extraordinary battles against all odds and has always managed to come out on the top. Be it his comeback from the ACL tear or his fight against cancer, Yuvi has constantly proved that hard work and determination conquers all. We are excited to bring on board, a brand such as YWC to our portfolio of sports lifestyle products, the spirit of which will surely resonate with the shoppers on Jabong. A significant percentage of revenue from all YWC sales goes toward funding Yuvraj’s Foundation and it gives us immense pleasure to be a part of this great cause.”

From a stellar 84 runs in his debut match against the fierce Australian bowling attack to being dropped from the team right after and then making a comeback to establish himself as the core of Indian middle order batting,Yuvraj Singh’s cricketing journey has been nothing short of inspirational.Yuvrajwhowas diagnosed with cancer in 2011 went on to not only defeat the disease but also was conferred with the Arjuna Award, India’s second highest sporting award by the Government of Indiain 2012 and with Padma Shri, India’s fourth highest civilian honour, in 2014.

 

Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.

 

ABOUT JABONG

Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.

 

ABOUT YWC

Inspired by the life of Yuvraj Singh, who lived his dream and made his country proud, dared to dream again in his battle with cancer and inspired millions through his comeback is born the brand YWC.  The brand is Yuvraj Singh’s own label and is an offset of his foundation ‘YouWeCan’ – An NGO dedicated towards working for cancer related causes, funding education for cancer surviving kids and much more and therefore a percentage of revenue from all YWC sales goes toward funding the foundation and enabling it to carry out its good work sustainably. Conceptualized around the ethos Live, Dare and Inspire YWC is a sports lifestyle brand that represents all individuals who fight despite insurmountable odds, give people courage and make fighters of us all.

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong

 

 

I hope you will explore YWC brand on jabong.com soon. Do let me know your thought about this brand by commentgs don below.

Till my next post stay fashionably fit.

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